Rapper, 2 Chainz made a couple million of his “Dabbin’ Santa” Ugly Christmas sweaters for the holidays.
Forbes reported that he made an estimated amount of $2 Million off of the merchandise. 2 Chainz didn’t do it all on his own though, with the help of a 70-person team, the project became a T.R.U. success.
The “Dabbin Santa” sweaters retailed for $40. The ugly Christmas sweaters were worn by many celebrities, fans and shown on ESPN, TNT, and even Good Morning America!
“We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own.” Chainz tells Forbes.
He also got the pleasue of working with Apple on the 99 cent, Dabbin Santa app and is now the fastet-cleared app in Apple history.
Majority of 2 Chainz proceeds were given back to the community through his T.R.U. foundation. He paid a years of a family’s rent, provided furniture for a disabled veteran and gave a minivan to a family who unfortunately lost everything in a house fire.