Rihanna Announces the Launch of her Beauty Agency, ‘Fr8me’ [By: Bri Forte]

When is Ms. RiRi not making major moves?

She is the creative director for Puma, receiving movie roles, releasing her anticipated album ‘Anti’ and now she’s making her mark in the beauty and fashion industry.

Rihanna will be having her own styling, hair and make-up agency entitled Fr8me, with her managing partner Benoit Demouy.

This agency will be based in L.A. They will style talent for events such as ad campaigns, booking commercials and red carpet appearances. Talents for the agency are already lining up, one being RiRi’s make-up artist, Mylah Morales, Taraji P. Henson stylist, Jason Bolden and celebrity hair stylist Marcia Hamilton and Patricia Morales.

“​Hair, makeup and styling play an important role in creativity​. I am very involved with that part of my process, so this agency was an organic thing for me to do,” says Rihanna as she spoke to THR.

This should be a pretty big move for this Barbadoes beauty. Let’s not forget she’s been dominating the beauty and fashion world  with being the face of Dior, her Mac Cosmetics line and Stance sock collection.

I know we all wouldn’t mind a nice styling from Rihanna and her beauty crew!


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