Kendrick Lamar previously announced his partnership with Reebok in April and did their “Be Venilated” campaign which became a huge success. Now, Kenderick is doing a collaborative piece that puts together Kendrick Lamar’s story, with Reebok’s aesthetics.
The new Kendrick Lamar x Reebok Ventilator “Paperwhite” shoe will be inspired by gang culture in his hometown, Compton. The shoe has a red and blue theme on each side, T.D.E (Top Dawg Ent.) on the interior sole of the shoe and on the outside of the tongue. The inside of the tongue has “Neutral” in red and blue to fit with each theme, which is the part that symbolizes peace and unity among gang members.
This shoe will be dropping in Europe on July 18th and Reebok will be announcing a release date soon in upcoming weeks.