This right here is a classic example of the rich getting richer. The other day 50 signed a deal with FRIGO Revolution Wear worth $78 million.
50 broke the news via Instagram and recently talked about it on the Seth Meyers show.
During the Seth Meyers show 50 mentioned that the underwear were going to be selling for $100 a pop at Neiman Marcus. The underwear are hand created, hand stitched, and have a technology in them that increases comfort for men.
These underwear were constructed before 50 was involved in the process but he isn’t hesitant to back up the price tag for them. “Women spend some much money on lingerie; it’s the right project for men”.
What do you all think $100 for a pair of underwear, worth it or not?